F1 sponsorship: Why it’s easy for careless brands to waste a lot of money

Some deals are done direct by F1 commercial director Brandon Snow or the teams’ commercial departments, but many come in through agencies that then help the sponsoring brand to activate its sponsorship through hospitality or PR and content programmes. One of the largest agencies in motorsport is CSM, headed by David Webb.
Webb’s route to F1 was unconventional. He was in the British Army for …Keep reading
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Chinese GP set to return as F1 announces 24-race 2024 calendar

Next year’s calendar is similar to the one originally announced for 2023, with the Chinese GP set to return and no new events added.
Unusually the first two races of the season will held be on Saturdays, with the second round in Saudi Arabia moving from Sunday to accommodate Ramadan, while the previous weekend’s opener in Bahrain has also moved forward by a day to ensure that there is the …Keep reading
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Aston Martin F1 team partners with Valvoline, runs one-off British GP livery

Aramco subsidiary Valvoline Global has signed on to become the Silverstone outfit’s long-term official lubricant partner.
At Silverstone Valvoline’s red and blue V-shaped logo will feature on the engine cover, sidepod and front wing of the AMR23 car driven by Fernando Alonso and Lance Stroll.
The American company’s branding will continue to feature throughout 2023 when Aston Martin reverts …Keep reading
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Norris concerned over ‘stupid and selfish’ Silverstone F1 protest repeat

The opening lap of last year’s Silverstone race was red-flagged after Zhou Guanyu flipped his Alfa Romeo on the run to Turn 1.
This neutralising of the race was fortunate, however, as members of Just Stop Oil were making their way onto the Wellington Straight as the field trundled down the section of track at reduced speed.
In the year since this incursion, protestors for the group have …Keep reading
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Did Austria sprint shootout expose need for F1 tyre rule rethink?

That’s certainly how it looked after wet weather voided the strict tyre usage rules in the Saturday shootout and allowed everyone to use whatever slick compound they wanted to over the three sessions.
That led to some frantic laps as drivers worked their way through the soft tyres that they had access to. But there was the unusual sight of Nico Hulkenberg using new mediums in SQ3 to secure …Keep reading
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AlphaTauri: F1 car is “not easy” for rookie De Vries

The car’s key weakness has been rear-end entry stability, and Eddolls acknowledged that it hasn’t helped the Dutchman, who like the other F1 newcomers also faced a run of tricky street and temporary tracks in the first part of the season.
De Vries has struggled thus far to match team-mate Yuki Tsunoda, and has been under pressure from his team boss Franz Tost and Red Bull motor …Keep reading
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2024 FIA Formula 1 Calendar Announced

2024 FIA Formula 1 Calendar Announced

Sport news

The FIA and Formula 1 have announced the calendar for the 2024 FIA Formula One World Championship, approved by the World Motor Sport Council. The calendar features 24 races and begins in Bahrain on March 2 and finishes in Abu Dhabi on December 8.

Formula 1 has made clear its intention to move towards greater calendar regionalisation, reducing logistical burdens and making the season more sustainable. By moving Japan to April, Azerbaijan to September and Qatar back-to-back with Abu Dhabi this calendar creates a better flow of races in certain regions, and this work will continue while being realistic to the fact that as a world championship, with climactic and contractual constraints, there will always be travel required that cannot be completely regionalised.

For the opening two races of the season in Bahrain and Saudi Arabia the Grand Prix will take place on a Saturday. This decision has been taken to accommodate Ramadan which begins on the Sunday of the original Saudi Arabian race weekend.

Mohammed Ben Sulayem, President of the FIA, said: 
“The planned 2024 FIA Formula One World Championship calendar, that has been approved by the Motor Sport Council Members, demonstrates some important steps towards our shared goals. We want to make the global spectacle of Formula 1 more efficient in terms of environmental sustainability and more manageable for the travelling staff who dedicate so much of their time to our sport. Stefano Domenicali and his team have done a great job to both bring in new and exciting venues in emerging markets for Formula 1, and stay true to the sport’s long and remarkable heritage. Each race can only happen thanks to the collaboration between the FIA, FOM, the promoters, and the host ASNs who bring together the thousands of volunteer marshals and support personnel so that we can go racing, and as we forge ahead into the future we must ensure that our priorities grow and develop with the needs of society and what is best for our sport, our fans and our environment.”

Stefano Domenicali, President and CEO of Formula 1, said: 
“I am delighted to announce the 2024 calendar with 24 races that will deliver an exciting season for our fans around the world. There is huge interest and continued demand for Formula 1, and I believe this calendar strikes the right balance between traditional races and new and existing venues. I want to thank all of the promoters and partners for their support and effort to achieve this great schedule. Our journey to a more sustainable calendar will continue in the coming years as we further streamline operations as part of our Net Zero 2030 commitment. We have plenty of racing to look forward to in 2023, including the inaugural Las Vegas Grand Prix, and our fans can look forward to more excitement next season.”

FIA Formula One World Championship

Formula 1F1FIA flagSEASON 2023SportCircuit1SportFIA Formula One World ChampionshipCircuitF1SEASON 2023Formula 100Wednesday, July 5, 2023 – 11:13amWednesday, July 5, 2023 – 11:13am

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