McLaren adds T-Mobile deal to network of partnerships

McLaren has added another name to its burgeoning book of commercial partners after announcing a deal with T-Mobile.As well as leading the way in the constructors’ championship, McLaren also boasts more partnerships than any other team on the Formula 1 grid.T-Mobile has signed on as an official partner but will also be the team’s exclusive 5G partner in the US – starting at the weekend’s …Keep reading
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Battling ‘big boys’ brings synergy to new Haas sponsorship deal

On the surface, Orion180 teaming up with Haas is an obvious fit: two American brands looking to work together in a country where Formula 1 has never been bigger – but the shared challenges of battling against the elite in their respective industries was ultimately a much more uniting factor.Insurance firm Orion180 has become the latest backer of Haas, with a multi-year partnership announced at …Keep reading
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Wolff: Hamilton will not face any trouble adapting to life at Ferrari

Mercedes team principal Toto Wolff says people are wrong to think Lewis Hamilton could face some struggles adapting to his new life at Ferrari.Hamilton is leaving Mercedes at the end of this season after a 12-year spell to join Ferrari as team-mate to Charles Leclerc.It will be the first time that he has raced for a non-British-based team in F1, having originally started his career with McLaren in …Keep reading
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The three valuable F1 battlegrounds left to play for in 2024

Six races to go: the calendar’s final quarter. The business end of the year. The last push. That bit of the year where all the races turn into an amalgamated blob of half-remembered overtakes at weird times of the day, before finally concluding in an Abu Dhabi encounter that will either be saturated in tedium, or offer a masterclass in how to put on a championship finale. And never the twain shall …Keep reading
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The Hamilton trend Verstappen needs to emulate to see off Norris

Can a driver with a 52-point lead and six rounds of a Formula 1 season remaining really not be considered the favourite to win the world championship?To many observers, the Dutchman’s current points pile and cracking capabilities combine to make him unstoppable in 2024. This is regardless of how good McLaren and Lando Norris were in winning commandingly in Singapore last time out, or the fact that …Keep reading
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