The evolution of a Formula 1 sponsorship deal

From the hazy, heady days of tobacco giants to the cryptic crypto currency courtships of recent years, Formula 1 has always relied on sponsorship revenue for a significant slice of the funding required to go racing.Ask any fan what their favourite car is, or who they feel is the greatest driver of all time, and the picture they paint will invariably contain a detailed description of the livery …Keep reading

Why the FIA’s front bib trick clampdown is not going to stop team intrigue

The revelation that the FIA has moved to clamp down on a potential ride height parc ferme trick has added an intriguing twist to the Formula 1 title battle.But while the governing body’s response to suspicions that one competitor may have been altering front bib clearance between qualifying and the race should stamp out the practice from now, the issue is unlikely to go away immediately.The big …Keep reading

Verstappen: Piastri “too good” to support Norris at McLaren

Max Verstappen says McLaren’s Oscar Piastri is “too good” to be asked to support Lando Norris, and says he would have never have agreed to it.As the 2024 F1 season has progressed, McLaren has become the team to beat and taken the points lead away from Red Bull in the constructors’ title.Norris also has a chance to topple Verstappen in the drivers’ standings and heads into the final run of six …Keep reading

Special investigation: The cost of being an F1 fan

Almost 10 years ago, Autosport asked: “Is Formula 1 a rip off?” We crunched the numbers on ticket prices, subscriptions in the early days of the pay TV takeover, team merchandise, travel and more – everything we thought you needed to be an F1 fan in 2015.Those were the days before Liberty Media took over as the championship’s commercial rights holder. Since it did so, the company has …Keep reading

How mastering ‘Pirelli magic’ has become F1’s latest must-have skill

As the Formula 1 grid has got ever closer, detail differences have become more critical in the fight for wins. One area that is getting increasing attention is tyre behaviour – and especially how to manage them over race stints better than your rivals.Teams and drivers have quickly come to understand that there are some special tricks needed to master what Ferrari’s Carlos Sainz has labelled …Keep reading

Exclusive: FIA acts for US GP on suspicions over front bib parc ferme trick

Growing suspicions of a cunning Formula 1 car ride height adjustment trick under parc ferme conditions has triggered an immediate FIA response from this weekend’s United States Grand Prix, Autosport can reveal.Sources have revealed that discussions have taken place between several teams and the FIA over recent weeks to discuss concerns that one unidentified outfit may have found a clever way to …Keep reading

Red Bull embraces stronger connection with partners AT&T

The Red Bull Formula 1 team has extended and expanded its long-standing partnership with AT&T from 2025 onwards.AT&T has worked alongside Red Bull for over a decade, with its technology allowing the team to collect and analyse data as quickly as possible.The amount of information that can be processed in this manner would be impossible for a human to churn out in the same way.AT&T claims that its …Keep reading