F1’s Monaco Grand Prix gets its first title sponsor as TAG Heuer signs up

TAG Heuer has become the first title sponsor in the history of the Formula 1 Monaco Grand Prix.
The watch manufacturer was named as F1’s official timekeeper in January as part of LVMH’s 10-year global partnership with the series.
Now TAG has made history by securing the naming rights to the prestigious Monaco Grand Prix, one of the most famous races on the F1 calendar.
TAG branding …Keep reading
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The rookies set to gain from F1’s FP1 rule change in 2025

There will be fresh blood aplenty in Free Practice 1 sessions this Formula 1 season, with teams required to run rookies twice in each of their cars.
To be frank, a rookie’s FP1 outing is usually not the headliner of an F1 grand prix. Teams often leave it until the very last second to tick that box, leaving young drivers with what are effectively the most ‘perfunctory’ sessions of the year …Keep reading
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McLaren joins F1 in partnering with lottery operator Allwyn

McLaren has linked up with lottery operator Allwyn which will become a new partner to its Formula 1 team, esports outfit, and F1 academy in 2025.
F1 announced its own partnership with Allwyn on Tuesday, but McLaren has also secured a deal with the company’s global operations, which holds brands that operate national lotteries across seven different nations in North America and Europe.
The …Keep reading
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Exclusive: Why Bearman thinks F1 2025’s big rookie class will boost his debut campaign

Oliver Bearman believes the unexpectedly large crop of rookie drivers joining him in Formula 1 2025 will provide a lift for his first full-time year with Haas.
The 19-year-old is one of six rookies on the F1 grid in 2025 after the 2024 season began with zero driver market transfers. 
Things started changing last February when Lewis Hamilton’s move to Ferrari for this year was announced …Keep reading
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JA on F1 Podcast: Will AI unleash greater human potential in F1?

Motor racing has a long tradition as an incubator of technology. AI is the latest example as tech companies flood into the sport as partners, helping teams harness AI to improve performance.
One example is that F1 increasingly uses AI in its TV and online coverage to provide insights and content tailored for fans.
The FIA is also getting in on the act; this week it announced that AI will now …Keep reading
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