F1 announces official vodka partner after LVMH deal

Formula 1 has announced its first-ever official vodka partner as the championship continues to build on its monumental deal with luxury goods brand LVMH.
In October 2024 Liberty Media agreed a 10-year partnership with LVMH, in a deal that is reportedly worth $1billion.
It has caused many LVMH brands to enter F1, as Moet & Chandon is now the championship’s champagne provider while Louis …Keep reading
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Honda plans to develop 2026 F1 powertrain until “very last moment”

Honda plans to push back its FIA homologation process until just before the 2026 Formula 1 season as it aims to develop its V6 turbo-hybrid until the “very last moment”.
Next year’s new powertrain formula will feature a more equal split in power delivery between the internal combustion engine and the electrical components; although the 1.6-litre V6 turbo engines remain in place, they will be …Keep reading
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Las Vegas GP organisers say F1 race generated $934m in revenue for the area

Las Vegas Grand Prix organisers have revealed that last year’s Formula 1 race generated $934million in revenue.
Figures published in the GP’s economic impact analysis showed the contest is the largest recurring event in Las Vegas with a race week attendance of 306,000, of which 175,000 were from out-of-town.
Spending figures revealed that on average those visitors spent $2400 during their …Keep reading
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Doohan vs Colapinto: Is it really all decided?

Has the emergence of an opportunity to unlock millions from Argentina, with Franco Colapinto as the bait, seemingly sealed Jack Doohan’s fate at Alpine?
Many in the paddock now see it as an almost inevitable scenario: if Doohan underperforms in the first few races – or even if he is just unspectacular – Flavio Briatore will make a move, replacing him with his new protégé and in turn …Keep reading
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