Unique World Champions’ helmet the prize in new Jackie Stewart initiative 

Race Against Dementia, the charity founded by Sir Jackie Stewart, has unveiled an innovative prize draw opportunity for Formula 1 fans to have a VIP Grand Prix experience and own a piece of F1 history. 
Over the last decade Stewart and his son Mark have collected the signatures of all 20 of the living F1 world champions, including Michael Schumacher, on one of Stewart’s tartan race helmets …Keep reading
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What’s been left unsaid about Russell’s new Mercedes F1 deal – and why it’s important

“I’m really happy to be continuing,” said George Russell in his first appearance since Mercedes made his contract extension public.
“Because the truth is, if every single seat was available for next year, and I could choose any single team to race for, I believe Mercedes is my best chance of winning the championship next year.”
Perfectly on message. And yet there was something about the …Keep reading
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Crawford to make FP1 debut at F1 Mexico GP

Jak Crawford will make his Free Practice 1 debut with Aston Martin next Friday at Formula 1’s Mexico City Grand Prix.
Currently holding second place in the drivers’ standings for his third campaign in Formula 2, Crawford will take the wheel of Lance Stroll’s AMR25 challenger at Autodromo Hermanos Rodriguez.
“I’m thrilled to drive the AMR25 next week in Mexico for my first official …Keep reading
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What Apple brings to F1 and how the US streaming deal will shape its future

On Friday, Formula 1 and Apple announced the tech giant has won the exclusive broadcast rights to the series in the United States for a five-year period starting in 2026, taking over from ESPN for what Motorsport.com understands is a figure higher than $140m per year.
The deal is a commercial boost for Liberty Media’s coffers, but it also represents a shift from a legacy TV broadcaster to a …Keep reading
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James Allen: F1 partnering with Apple for US broadcast is seismic for the series

It was the worst kept secret for months, but the news that Formula 1 has partnered with Apple for the broadcast rights in the US is truly seismic for the series. 
This is a critical deal for F1 and its owner, Liberty Media, because growth in the US market is their big bet for the future. F1 has a market capitalisation today of $24 billion, three times what Liberty paid for it in 2017 and much …Keep reading
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Apple TV wins F1’s US broadcast rights with landmark five-year deal

Streaming platform Apple TV has won the bid to exclusively broadcast Formula 1 in the United States from 2026, signing a five-year deal with F1’s commercial rightsholder.
Apple had long been a frontrunner in the race against current rightsholder ESPN to take over F1 streaming rights in the US, with the tech giant also behind the blockbuster F1 movie that become the highest grossing sports movie …Keep reading
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Right on Cue: Apple executive explains why streaming giant paid out for coverage of F1

With the news that Apple has won the battle for the United States live television rights for Formula 1, it might be easy to link the estimated $140million deal with the success of F1: The Movie.  
The highest-grossing sports movie of all time, the Apple Original film was a worldwide blockbuster success and was clearly a jumping on point for the company in its relationship with F1.  
Read …Keep reading
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