Williams signs deal with Duracell ahead of 2022 F1 livery unveil

Ahead of the team’s season launch on Tuesday, the Grove-based outfit said that the new deal with Duracell – famous for its copper-top batteries – would include a variety of high-profile marketing initiatives.
As well as being the focus of a new television commercial, Williams and Duracell were planning a number of activations at races this year – starting from the Miami Grand Prix …Keep reading

The standout design elements from the new AlphaTauri F1 2022 car

And while AlphaTauri elected to go down the Haas route and only reveal some digital renders, what we can see already points to the AT03 having some design individuality thanks to several distinctive design elements.
First up, the nose and front wing interact in a very different way to the AMR22 and MCL36.
On the AlphaTauri, the nose extends forwards over the front wing assembly, connecting …Keep reading

Sponsored: Testing, testing… welcome to F1 2022!

The new rules package will mean that virtually every visible part of the cars will be very different from anything we’ve become accustomed to. We should see more overtaking, closer racing and, with time, a more even playing field thanks to mandated spending caps placing teams’ budgets more in-line than ever before.
There’s a real buzz and anticipation about seeing the new generation of …Keep reading

Tost: Real impact of F1 cost cap to be felt in 2023

This year the cost cap drops from $145m in its first season to $140m, further limiting what teams can spend on R&D and building and running their cars.
Tost says that the bigger teams will still reap the benefits from having been able to use greater R&D resources in the first part of last year when designing their 2022 models, and they were given extra time to downsize their …Keep reading

AlphaTauri showcases new F1 car livery in AT03 video reveal

The new car will not be properly seen in public until next week’s first pre-season test at Barcelona in Spain, with the team only offering a concept version in a promotional video that was closely tied-in with the AlphaTauri fashion brand.
While the details of the car shown in the video were limited, they did show off the tweaked new blue-and-white colour scheme, plus an aggressive undercut …Keep reading