IBM to join forces with Ferrari to bring tifosi closer to the team

Ferrari and IBM have announced a new multi-year partnership aimed at improving the experience for fans of the Scuderia.The deal begins in 2025 with IBM signing on as Ferrari’s premium partner in IT consulting. While no specifics have been announced on what IBM will produce for Ferrari, the main strand of the partnership is clearly aimed at engaging with the Tifosi.“This partnership brings …Keep reading