Alpine follow in McLaren and Red Bull footsteps with new kit partner

Alpine has announced Castore as its new official team kit partner on a multi-year deal, with the partnership extending beyond providing apparel to the Formula 1 team.
British-based clothing brand Castore already works with McLaren and Red Bull, as well as a host of other teams across a wide genre of sports.
Its partnership with Alpine includes an agreement that will see Castore branding …Keep reading
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McLaren thinks it can grab 2025 F1 chance without sacrificing 2026

The McLaren Formula 1 team is confident it can make a push to defend its world championship without hurting its chances for 2026’s major rules reset.
From 1 January, teams are allowed to enter their 2026 car designs in the wind tunnel, which has given them an additional headache as they approach the upcoming campaign as well.
Under F1’s budget cap, and with further aero restrictions in place …Keep reading
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‘Our love letter to the tifosi’ – Peroni Nastro Azzurro 0.0% toasting partnership with Ferrari

“Now let’s do this for the fans” is the opening line from Ferrari team principal Fred Vasseur as he starred alongside his drivers in a 60-second heist movie marking the start of the team’s partnership with Peroni Nastro Azzurro 0.0%.
Expertly delivered by the Frenchman, the words also sum up what was at the heart of Peroni’s first activation alongside new partner Ferrari at the start …Keep reading
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Mercedes and Adidas enter into “groundbreaking” apparel partnership deal

Mercedes has confirmed Adidas as an official team partner with the fashion brand signing a multi-year deal to provide kit for the entire squad.
The announcement has been expected for some time since leaked images of Adidas-branded Mercedes clothing were spotted last year.
It is the first time Adidas has entered F1 and the company has claimed its involvement will “break new ground” by …Keep reading
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Horner: Verstappen’s commitment to Red Bull never in doubt

Red Bull team principal Christian Horner has insisted Max Verstappen’s commitment to the squad has never been in doubt despite rumours of a split last season.
The Dutchman, who has won four Formula 1 world drivers’ championships with the Milton Keynes-based outfit, fielded questions about his future at numerous stages last term after turmoil within Red Bull, a car that faced a number of issues …Keep reading
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