Formula 1 sponsorship tops $2billion for the first time

Formula 1 has become a sponsorship juggernaut in recent years and new, independent research has shown that over $2billion was earned in 2024 with only the NFL now bringing in more revenue on an annual basis.
A report from SponsorUnited shows that F1 and its teams generated $2.04billion last year, more than a number of established American sports leagues that had previously led the way in terms …Keep reading
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How McLaren will manage Norris and Piastri now it controls both F1 championship fights

Having the fastest car on the grid and two drivers worthy of being world champions is probably the second-best scenario for which a team principal could wish.
The ideal, of course, is to have the quickest car, a super-fast number-one driver, and a number two who is quick enough but willing to sacrifice their own interests for the team. This is rare indeed in elite sport and neither Oscar …Keep reading
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Should Ferrari shift focus to F1’s 2026 season already?

The Spanish Grand Prix was supposed to be a key race for Ferrari in the 2025 Formula 1 world championship. And while the race saw the Scuderia return to second position in the constructors’ standings, the expected step forward was clearly not achieved – and Lewis Hamilton was left asking for a shift in focus to next year.
In the Barcelona race, Ferrari capitalised on having two drivers in …Keep reading
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Autosport Retro: My favourite F1 season – Maurice Hamilton’s 2007

This week, Kevin is joined by Maurice Hamilton, broadcaster, author, and F1 journalist of nearly 50 years to discuss his favourite season, 2007.
2007 was a season where politics played a huge role in the cChampionship battle between McLaren and Ferrari. “Spygate” clouded the middle of the season as McLaren was found with confidential Ferrari information, losing all of their Constructor’s …Keep reading
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