Inside Audi’s Berlin F1 launch

Humble. But firm and confident.
There was never really a chance Audi would enter Formula 1 in 2026 without a proper statement. Not because it needed fireworks, but because this is one of the most long-awaited and most speculated-about arrivals the series has seen in decades. For years Audi insisted it wasn’t interested in climbing to the pinnacle of motorsport. And then, eventually, it did …Keep reading
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Apple outlines plan to extend F1 race coverage into week-long experience

Apple’s global head of sports Jim DeLorenzo believes its Formula 1 coverage should turn each race weekend into a week-long experience.
In 2026 Apple takes on the broadcast rights for the United States after a successful foray into the championship through the F1 movie. According to the sports chief, the company has high expectations of itself. 
“One of the great things about the movie …Keep reading
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Apple to leverage entire ecosystem to transform 2026 F1 US broadcast experience

Apple has already demonstrated its interest in using its own hardware to improve on live coverage of sports, but talking at the Autosport Business Exchange London, Jim DeLorenzo, Apple’s global head of sports, has teased that the company could potentially be looking at doing the same thing for Formula 1.
Apple will take over the 2026 broadcast rights for the United States after proven …Keep reading
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Norris answers our questions on his Autosport Awards memories

Lando Norris has reflected on his Autosport Awards memories ahead of becoming the inaugural Autosport Champion to honour his 2025 Formula 1 world title success.
The McLaren driver beat Max Verstappen and Oscar Piastri to become F1 world champion and he is now the second Autosport BRDC Young Driver winner to clinch the title.
Norris won the award that is dedicated to young British drivers in …Keep reading
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Audi: Hinwil facilities need expansion to fit new F1 simulator

As Audi prepares for its first ever season as a Formula 1 manufacturer, it has had to transition from Sauber’s status as a long-time Ferrari customer team to a full-works entity.
Part of that transition has involved the union of the Sauber Engineering facilities in Hinwil and Audi’s powertrain facilities in Neuberg. In the prelude to 2026, chief operating officer and chief technical officer …Keep reading
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How Audi won the F1 2026 shakedown race

When Audi took to Barcelona for the shakedown of its new R26 Formula 1 car on 9 January, it had created a colossal statement of intent in being the first team to put its 2026 racer on track.
It was no last-minute decision to put the car through its first run; this had been in the works for – per technical director James Key – around 18 months. As such, the team had ensured all of its design and …Keep reading
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